*코카콜라 재활용 캠페인 coca-cola campaign gives old bottles '2nd lives' with 16 functional caps

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코카콜라의 "두번째 삶" 프로젝트는 환경을 생각하는 지속성장 가능한 캠페인으로 콜라를 마신 후 남겨진 용기에 대한 다양한 용도의 활용 방안을 보여준다. 총 16가지로 변신? 하는 패키지로 페인트 브러쉬, 물총, 연필깍기, 아령, 호루라기, 샴푸, 비누방울 제조기... 주로 병뚜껑을 통하여 재 활용되어 진다. 생각을 바꾸며 세상이 보인다.


reviewed by SJ,오사


as part of its global sustainability program, coca-cola has launched ’2ndlives’, a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into useful objects, such as a paintbrush, watergun and pencil sharpener, encouraging consumers to reuse and recycle plastic. the beverage company teamed up with advertising agency ogilvy & mather china for the campaign, where 40,000 free bottle caps will be distributed throughout thailand and indonesia with soda purchases.





left: bubble maker cap, right: water bottle dumbbell connector cap


left: pencil sharpener cap, right: whistle cap


coca-cola will distribute 40,000 free bottle caps in vietnam and thailand to encourage its buyers to re-use plastic bottles


from  designboom


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