the london edition hotel has teamed up with independent bicycle company tokyobike to offer custom-built edition bikes, with an exclusive series of ‘london bike maps’ created for the collaboration by experts in the fields of art, fashion, food and design.
tokyobike was inspired by its location; in the same way the mountain bike was designed for the mountains, tokyobike was designed for tokyo. now with the ‘edition’ model they have created the perfect ride to explore london.
conceived as a luxury version of their bestselling ‘sports’ model in both male and female frames, the bikes have been fitted with natural leather saddles and grips and select components in brushed brass. a slick matte-black frame mirroring the sophisticated interiors of the london edition hotel is finished with a custom made brass head badge featuring the edition ‘O’ logo. matching accessories include a minimalist anodized bell, leather wrapped lock and luxury helmet to complete the package.
the summer launch will kick off with the first in the series of bike maps; one for fashion lovers from stylist and contributing fashion editor at vogue, bay garnett, who is responsible for the idea of ‘thrifting’ and has designed a tour of the best vintage shopping london has to offer; featuring secret spots and much-loved local destinations to pick up the best bargains and designer threads. for the art-lover, creative production agency arts co. have curated a route to spot unmissable public art in the local area, from sculptures to murals and LED installations — perfect for a summer day spent enjoying cultural pursuits from two wheels.
for the art-lover, creative production agency arts co have curated a route to spot unmissable public art in the local area, from sculptures to murals and led installations – perfect for a summer day spent enjoying cultural pursuits from two wheels.
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