MVRDV가 디자인한 거대한 말굽 스트럭쳐 내부에 펼쳐지는 360도 파노라마 캔버스에 펼치진 화려한 아트웍은 (총 11,000sqm) 마켓에서 판매하는 다양한 과일과 채소 및 곡물들을 생동감 넘치게 표현함으로써 풍부한 수확에 대한 이미지를 형상화 한다. 생성된 이미지는 다시 이곳, 장소성을 구축하는 이미지로 또하나의 이정표를 생성한다.
40미터 대형 아치가 특징적인 마켓은 활어판매장, 제과점, 정육점, 레스토랑 및 각종 가게가 위치한 저층부와 228개의 아파트 유닛 그리고 1200대를 주차하는 공간으로 구성된다.
이와같은 프로젝트를 접하다보면 때로는 직설적인 표현이 더 적절하다라는 생각이 든다. 대신 가식은 제외하고...
reviewed by SJ,오사
dutch artist arno coenen and iris roskam — along with a team of designers and animators — have completed ‘horn of plenty’ within the much anticipated markthal in rotterdam, making it the largest artwork in the netherlands. the city anxiously awaits the october 2014 opening the country’s first indoor market, which will host fresh fish stands, bakers, butchers, and produce stands, along with restaurants, retailers, 228 apartments and 1,200 parking spaces.
the interior of the horse shoe-shaped structure, designed by local architecture practice MVRDV (previously featured in its construction phase here) is wrapped around its concave ceiling in an 11,000 square meter artwork, canvassing the entire surface with individually placed screens. the
digital expanse projects larger-than-life images of vibrantly colored
fruits, grains, and vegetables — symbolically linking to the harvest of
goods which will be sold within the markthal.
conceived in collaboration with iris roskam, ‘horn of plenty’ cloaks the interior space’s forty-meter high arch, towering above visitors to the marketplace. when the work is fully completed in october, an ultra HD video projection will function as a projection screen, displaying a cosmic vortex of food resembling the milky way, slowly rotating the massive images of food as if raining down on the spectator.
‘you could just look at the wonderful, almost psychedelic picture
for it’s beauty, but the reference to the ‘horn of plenty’ points out
the miracle that food is there for you.’ coenen tells designboom
‘it is a work with a spiritual, religious feel to it. however, its
larger-than-life size is not a tale of religion; it’s about nature. in
the scientific way, more an ode to stephen hawking’s atheist way of
looking at the origin of life.’ for those unable to visit in person, you can take a look at a 360° interior panorama here.