start-up company vertty
has reinvented the traditional beach towel, using a triangular-shaped
design and eco-friendly materials. the team of portuguese entrepreneurs
developed the concept while surfing in australia, influenced by
the fact that most towels appear very similar they wanted to conceive
something unique and adopted the slogan, ‘try a different tryangle’.
handmade and produced in portugal, the product includes a waterproof
pocket, comes in a large size, and uses a lightweight and soft material
that dries quickly. the incorporation of a different tag into each piece
refers to the concept’s focus on small details, while the brand’s story
seeks to tell one of a cosmopolitan spirit that travels to the relaxed
environment of the beach.