아이스크림 가게의 인테리어 디자인은 팀버튼 감독의 영화 '찰리와 초코릿 공장'에서 모티브를 받은 요소들을 재구성하며 시작된다. 구식? 레트로한 공장의 단편을 회화한 아이스크림 기계는 pvc파이프에 사선으로 감긴 빨간색 띠테이프가 민트맛 막대사탕을 표현하듯이 사랑스러우며 아기자기한 디자인 캐릭터를 보여준다.
최고급 천연재료를 이용, 최고의 아이스크림 맛을 내는 -이미 많은 사람들에게 맛으로 유명해진- 아이스크림 샵에 부여된 새로운 캐릭터는 현대적이며 감각적인, 하지만 모던함에 치우져 차갑자 않은 감성적인 공간으로 유쾌하며 즐거운 공간으로 영화의 단편을 따라 표현된다. 공간이 즐거워야 한다는 점을 때로는 우리는 잊고 있을때가 많다.
reviewed by SJ
The Oompa-Loompa and Charlie Bucket would definitely feel very much at home in ROCAMBOLESC - which was awarded the ''Best Bar in Europe'' prize in the 2013 Restaurant & Bar Design Awards. Located in Girona, Spain, this lovely creamery incorporates the aesthetic fantasy of Tim Burton's film 'Charlie and the Chocolate Factory'
where the Roald Dahlesque inspired fantasy-world is shaped through a
design where playfulness prevails in the theatrically inspired setting.
Name: Heladería Rocambolesc / Rocambolesc Ice Cream Parlour.
Location: Calle Santa Clara 50, Girona.
Concept & Design: Sandra Tarruella
Interior Design Project Leader: Olga Pajares.
Collaborators: Ricard Trenchs, Elsa Noms.
Scenographic wall: Ramón de los Heros.
Bicycle-Bench: Andreu Carulla.
Graphic Design: Rundesign.
Photographer: Meritxell Arjalaguer.
Barcelona studio Sandra Tarruella interiors was called on by Jordi Roca, one of the owners of ROCAMBOLESC, to incorporate the traditional dessert trolley into the design of the creamery. The Roca
brothers once used this trolley to stroll the streets of Girona selling
petit-fours, until they were restricted by local regulations which led
to the decision to open a creamery right in the center of Girona. Designed as a window into the cuisine of El Celler de Can Roca, ROCAMBOLESC invites the public to savour freshly churned ice creams made with the finest natural products.
Sandra Tarruella conceptualized the creamery’s magical and whimsical interior design scheme, all the while maintaining a modern character with peppermint candy motif pipelines constructed from PVC pipes and red tape fascinating visitors the moment they enter the creamery. Wells and taps, pouring the finest ice-cream (in six different flavors) are immediately reminiscent of the chocolate wells at Willy Wonka’s Chocolate Factory. With up to 34 sensational toppings to add to the ice cream, even a taste palate as finely attuned as Willy Wonka’s is sure to be satisfied. Design firm Run was called upon to collaborate on the unique graphics for the interiors as well as the creamery’s packaging and corporate identity.
Without a doubt, this sweet anarchy has blown the minds of the judges for the 2013 Restaurant & Bar Design Awards; rarely do creameries receive such distinction and we’re convinced that it will definitely gain the appreciation of the public not only in terms of its unique design, but for the array of offerings and the whimsical experience itself. So ''if you want to view paradise, simply look around and view it. Anything you want to, do it; want to change the world... there's nothing to it.'' (Pure Imagination Lyrics / Willy Wonka and The Chocolate Factory.)