*2012 칸영화축제 그리고 카니예 웨스트 세븐 파빌리온 [ OMA ] Kanye West’s seven-screen pavilion

2012 칸 영화 축제가 열립니다. 축제의 한가운데 위치한 카니예 웨스트 세븐 파빌리온은

영화와 관객 그리고 장소를 연결합니다.

지중해의 푸른 바다와 칸을 배경으로 펼쳐지는 피라미드 캐노피는

레드카펫으로 연결된 길을 따라 관객들을 유입시킵니다. 이렇게 도착한 파빌리온 내부는

200개의 좌석과 7개의 스크린으로 영화의 프로모션을 위한 장소로 제공됩니다.

특히 7개의 스크린은 관객과 영화 만나는 다양한 방법을 제시합니다.

영화를 좋아하는 일인으로써 상당히 궁금하네요. 7개의 스크린에서

상영되는 영화구성이요...

reviewed by SJ

An OMA-designed temporary pavilion at the 2012 Cannes Film Festival was inaugurated today with a screening of Kanye West’s debut short film Cruel Summer. The pavilion, with a design led by Shohei Shigematsu, is a raised pyramid containing a seven-screen cinema invented by West’s creative team, Donda.

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The pavilion is designed to immerse the audience in a space defined by seven screens of cinematic proportions (17’ x 17’, 17’x30’’). Shot with a custom seven-camera rig in Qatar, Cruel Summer was envisioned for this space as a constellation of projections that wrap around the audience through the configuration of the screens.

Located along Palm Beach, the pyramid’s canopy is hemmed to open up a panoramic backdrop of Cannes and the Mediterranean while creating an effect of levitation above the red carpet. Filmgoers ascend into the pyramid along a continuous red carpet that widens into the 200 seat auditorium. OMA worked with Cannes-based production team Ar’Scene to design an optimized triangular steel frame to accommodate the pavilion’s unique technical requirements.

“The pyramid subtly distinguishes itself from the context of white event sheds in Cannes while achieving a structure able to suspend the complex screen, sound and projection installations,” partner-in-charge Shohei Shigematsu commented. “We are excited to be involved in developing this prototype for a new cinematic experience, together with other creative entities.”

The project was designed out of OMA’s New York office with project architect Oana Stanescu in collaboration with Donda and 2×4, Inc. The pavilion will be open for two days of public screenings on May 24 and 25.

from  archdaily