[ Michel Penneman + Oliver Hannaert ] Pantone Hotel

Pantone Inc’s claim to fame began 45 years ago with its revolutionary color matching system that allowed designers to reproduce accurate color anywhere in the world.   Currently, the company is branching out and moving into lifestyle- oriented industries using the same color numbering system to guarantee an exactness of hue.  As the company began expanding, Pantone decided to construct a hotel as part of the new “Pantone Universe” campaign.  Designed by Michel Penneman and Oliver Hannaert, the hotel fully embodies the company, as “the hotel of colors… showcases the color of emotion with a distinctive hue on each colorous guest floor.”

from  archdaily