*브랜드의 정체성을 그대로 표현한 한국 디오르 부띠끄 건물-[ Christian de Portzamparc,Peter Marino ] Dior Boutique, Seoul, Korea


강남구 청담동 한 중심에, 랑스 건축가 Christian de Portzamparc가 디자인하고 인테리어는 Peter Marino가 담당한 디오르 부띠끄 건물이 들어섰다. 


패브릭 천에서 영감을 얻어 밝은 흰색으로 볼륨있는 주름이 잡힌 듯한 이 건물은, 디오르와 크리스탄 디오르의 작품들을 대표하는 건물을 만들고 싶어 했던 건축가의 의도가 드러난다. 


디올의 "까나쥬 모티프"로 꾸며진 이곳은 12개의 날아오르는 듯한 수지와 에폭시 돛의 형태를 취하고 있으며, 고객이 일단 이 건물 안으로 들어오면 인테리어 작가의 의도대로 새로운 발견의 연속이 이어질 것이다. 


Nestled in the heart of the Cheongdam-dong, Gangnam-gu district, the new Dior Boutique in Seoul has been designed by the French architect Christian de Portzamparc, while the interiors have been designed by Peter Marino.

The building is a sculptural and fluid structure that redefines the landscape it sits in. The voluminous folds of its bright white facade were inspired by the fabrics, shapes and movement of the toiles created in Dior’s Haute Couture Atelier.

Taking the form of twelve soaring resin and fiberglass sails that stand proud above the building’s base, itself decorated with Dior’s cannage motif.




Dior Boutique, Seoul, Korea
Program: shop
Architects: Christian de Portzamparc
Interiors: Peter Marino
Completion: 2015

“I wanted the building to represent Dior and to reflect Christian Dior’s work. So I wanted the surfaces to flow, like the couturier’s soft, woven white cotton fabric. These surfaces, which soar into the sky and undulate as if in motion, crossed by a few lines, are made from long moulded fiber glass shells, fitted together with aircraft precision.

In Seoul, where the quadrangular buildings align with the avenue, and which are all occupied by leading international fashion labels, the building stands out like a large sculpture, inviting everyone to step inside. The entrance, where two shells come together, is a sort of modern lancet arch, in which two metal mesh surfaces cross in line with the clothing metaphor.

Once inside, the customer makes a succession of discoveries – a feature typical of the interiors designed by Peter Marino.” Portzamparc explains.











from  domusweb


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