컨셉 스토어, 히트 갤러리는 이탈리아 의류 브랜드 Ittierre 와 디자인 스튜디오 Novembre 의 콜라보레이션으로 첫 시리즈가 홍콩에 오픈된다. 건축적 디자인의 클래식한 매트릭스는 강한 이탈리안 양식으로 대칭적 구조와 반복적인 아크 배열 그리고 두개의 톤으로 디자인된 바닥 패턴을 통해 고스란히 구현된다. 특히 다양한 공간을 구성하는 벽과 오브제 진열장 그리고 기둥에 채색된 하늘색은 자연(그린)과 하늘(블루)를 메타포로 적절히 혼합, 인테리어 디자인을 정의한다.
reviewed by SJ,오사
The new, Fabio Novembre-designed HitGallery concept store in Hong Kong
is the first of a series of stores born out of a collaboration between
Italian apparel manufacturer Ittierre and Studio Novembre.
"Upon entering the space, visitors will promptly notice the strong
Italian imprint of the architectural design's classical matrix," states
Studio Novembre. "Symmetrical structure, row of arches, one dominant hue
offset by two tone flooring." Once inside the space, the perception of
space reveals asymmetry and non-linearity. Evoking Italian piazzas, the
arcades are in fact differently proportioned, emphasising the small
space's symbolic dimension.
A specific colour invades and defines the walls — a neutral shade
hovering between green and sky, cerulean blue — in an effort to unify
the space and become the ideal backdrop for all the diverse, eclectic
brands present in the store.
In the centre of the space, two large busts are revealed, facing each
other. "These give the space a touch of irrationality," states Studio
Novembre, "and allow visitors to wonder and question their own origin."
The designers sought to create two figures that evoke the figure of the
sphynx, "halfway between science fiction and archeology", in order to
give the space a timeless aspect.
Location: Times Square Mall, Hong Kong
Client: Ittierre s.p.a.
Architect:Fabio Novembre
Design Team:Carlo Formisano, Giorgio Terraneo
Intervention area: 100 square metres
Contractor: Chen Cheong Contracting Ltd.
Floor covering: Ceramic tiled floor (black and white)
Furniture: Custom-made arch elements: lacquered wood
matte finish; white sandblasted glass; hanger tube in coloured anodized
aluminium; lighting system with LED strips
Special Elements: Giant shelves system; lacquered wood matte finish
Ceiling: plasterboard
Lighting: recessed light system with spotlights; LED strips
Acessories: Him & Her chair, designed Fabio Novembre for Casamania
from domusweb