light up the pitch with lionel messi's adidas F50 soccer boots

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in a film that captures and analyzes lionel messi's body motion, the four-time FIFA player of the year reveals the secret of his movements on the pitch with a custom-made LED suit and hood. wearing a pair of his new adidas adizero F50 messi soccer boots with three LED stripes and a bespoke moulded LED soccer ball, an animation filmed using a phantom camera at 1000 frames per second showcases some of his signature moves in intricate detail through the use of light.  

developed for messi's blinding quickness on the pitch, the soccer boots feature a single-layer 'sprintskin' upper construction: a revolutionary single-layer synthetic for incredible ball feel and reduced weight. with the addition of 'sprintweb' and 'sprintframe' stability, the cleats provide excellent stability when maneuvering at high-speeds. the 'traxion 2.0 FG' geometrical stud configuration supplies maximum grip and acceleration on firm natural pitches.






from  designboom


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