Aston Martin says this is no mere car, but ‘possibly the world’s most desirable automotive art form’. Marek Reichmann and his design team have sculpted the One-77 so that it is still instantly recognisably an Aston Martin, but with hints of a new design language.The short nose is expected to feature the traditional Aston grille, while the vented bonnet and heavily sculpted sides help dissipate heat from the enormous V12. Aston’s silver door handles and familiar rear lights feature, while the rear haunches are voluptuous and the six-spoke wheels hide huge ceramic brakes.
Faster than any current Aston Martin, or any future project, they say. With next year’s V12 Vantage RS expected to crack the 0-62mph sprint in four seconds dead, before charging onto 200mph, the One-77 will truly be supercar-quick. Aston politely call the expected performance ‘exhilarating’. Bez has said that he’s not planning to produce the world’s fastest supercar, but to present his new car as a direct expression of each owner’s true desires.
Super-affluent owners will be able to get involved with the design and development of the Aston Martin One-77 to an unprecedented extent. Aston promises the car will be totally bespoke, and speaks of having its discerning clientele involved in every stage of their car’s development. They will get access to the company’s top designers and engineers, will have cars minutely tailored to their own requirements, and will even be encouraged to take part in suspension development. Aston chairman David Richards said: “It’s a very special car for customers who want to take the bespoke experience to a higher level. Every car will be entirely individual.”
That means talk of interior trim and paint colours is pretty banal. About the only thing fixed will be the mechanics of the One-77. See the rear three-quarter light in the C-pillar? Looks like there’s space for two small seats? Well that’s your choice – you could have some extra luggage space instead, or a mix of the two. The ultra-premium One-77 will land in the hands of a few very fortunate customers. Only six in the U.S. to be exact, with just five destined to stay in the UK out of the total production run of 77. That leaves 66 for the rest of the world, and just where they'll all end up is open to speculation, but expect a fair few to be destined for emerging luxury markets in Asia.
If you're looking to be one of the lucky (and rich) buyers of the Aston Martin One-77, you may already be too late. Aston claims that over 100 wealthy buyers have signed up for the One-77 supercar, though it plans to build only enough to satisfy the car's label: 77. Amazingly, those customers have dropped a £200,000 deposit without ever having so much as seen a totally uncovered photo of the British supercar. But hey, it's an Aston, so how ugly can it be? If you've got money to burn, we can think of few ways to better spend over £1 million on an automobile, especially considering that it's rare enough to actually increase in value over time.
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