*오스트레일리아 마이어 백화점 인테리어 [ Peddle Thorp Architects ] Myer Department Store

오스트레일리아 멜버른에 위치한 마이어 백화점 인테리어 디자인 계획
5,6,7층을 연결하는 내부의 커다란 보이드 스페이스는
각기 다른 영역의 공간을 단일 공간으로 연결한다.
이와 동시에 유기적이며 미래지향적인 가구들을 배치함으로써
소비자들의 동선을 보다 많이 상품들과 접하게 하여 구매욕구를 증진시킨다.
그리하여 내부에 계획된 각 상품군들과(여성및 남성의류, 패션 악세사리, 아이 의류, 화장품,
홈웨어, 가구, 전기제품) 공간구성이 융화되는 디자인을 볼 수 있다.

reviewed by SJ

Peddle Thorp Architects undertook the interior store planning and fixture design of the 3 top floors in the newly refurbished flagship MYER store in Melbourne. This department store receives the “Store Design of the Year Award” at the 2011 Oracle World Retail Awards.

---

Architects: Peddle Thorp Architects / Antoine Damery – Pat Cutri
Location: Melbourne, Australia
Client: MYER
Project Year: 2011
Project Area: 5,200 sqm
Photographs: Courtey of Peddle Thorp Architects

Myer is Australia’s largest department store group and has been a market leader in Australian retailing for the past 100 years. Myer offers the largest range and the latest national and international brands across a number of categories including: women’s and men’s apparel; fashion accessories; children’s-wear; cosmetics; home-wares; furniture; toys and electrical goods.

The project included the design and implementation of level 5, 6 and 7 floors layout. Level 5 showcases the home-ware products including beddings, cookware, and wedding registry. Levels 6 and 7 showcase electronics, home entertainment and the gaming collection.

Through a collaborative design process involving Myer Design, and shop-fitters, our challenge was to create a unique retail experience for each environment, developing specific design theme on each floors. The organic contemporary level 6 and 7 have been design as interactive futuristic spaces. The designer introduces the notion of path and discovery into the planning strategy to enhance the consumer experience.

Through the design of winding gondolas, display tables and curved shell cabinet, products are revealed along curved and intersecting alleys multiplying showcase and merchandising opportunities. Gondolas and table have been design to optimize product showcase toward consumers as they’re walking down the main alleys making secondary path attractive and inviting visitor’s to explore multiple pads.

Fixture design and planning also adapt to the striking and complex base built environment. The gaming shell units following in heights the tilted faceted timber ceiling introduce therefore movement and create a playful gaming space. Wall unit designs respond to dynamic tilted wall cladding lines. And the curved shell fixtures create intimate sub retail space, controlling daylight from the multiple skylights and window atriums.

from  archdaily